Umbro x West Ham United FC.
#weare8seconds
Client. West Ham United FC x Umbro
Brief.
Conceptualise and fully deliver photography and video assets to launch the upcoming Home, Away and training kits for the 2021/22 season. Our content was to be used for the public launch, e-commerce, physical retail, PR and marketing materials, website and social.
Deliverables.
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Hero Video Edit
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Social Cut Downs
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Campaign Hero Imagery
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3 x Full Image Galleries with ALL current squad members
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Unique motion elements
Overview.
This was a challenging project with a diverse mix of studio production, utilising multicoloured lighting techniques in a bespoke built studio on location at West Ham's training ground. Storyboarded by ourselves and CSM and approved by Umbro, we spent half a day building out a custom set to suit our needs which included 2 dark rooms to help us maximise lighting effects and hand painted screens, perfectly replicating the exact colour of the strips. Our key challenge was time, we needed to shoot each player in 3 different kits, while only being afforded 10 minutes with each player.
In addition to the photo elements we were tasked to create a 60 second edit for website and socials. The kit was a throwback to a golden era of the club, focused on the exploits of one player in particular, Paulo Di Canio. We placed each player in a dark room with a highlights reel of the era projected on their bodies.
Reach.
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10 million
