All Blacks x Altrad.
#weare8seconds
Client.
New Zealand All Blacks x Altrad.
Brief.
Introduce and promote a fresh collaboration between the New Zealand All Blacks Rugby Team and The Altrad Group as a global parter and key sponsor. The objective of this project was to highlight the crossover in values between both organisations utilising some of the team's brightest talent and head coach. A mixture of static and roaming camera work was required, with a focus on strong lighting and supporting script.
Deliverables.
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1 x Hero Edit
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Tier 1 Hero Photography
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Tier 2 Image Galleries For Marketing Communications
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Social Media Content
Overview.
Another amazing opportunity to work with some of the top rugby players in the game and promote a fantastic multi-year partnership with new shirt sponsor, The Altrad Group. To achieve both photo and video objectives 8 Seconds were tasked to build out a bespoke studio, focusing on lighting to achieve strong black and white imagery and highlighting partner branded elements, as well as deliver a specific script with each subject.
Reach.
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10 Million.
