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All Blacks x Altrad.
#weare8seconds

Client

New Zealand All Blacks x Altrad.

 

Brief.

Introduce and promote a fresh collaboration between the New Zealand All Blacks Rugby Team and The Altrad Group as a global parter and key sponsor. The objective of this project was to highlight the crossover in values between both organisations utilising some of the team's brightest talent and head coach. A mixture of static and roaming camera work was required, with a focus on strong lighting and supporting script. 

 

Deliverables.

 

  • 1 x Hero Edit 

  • Tier 1 Hero Photography 

  • Tier 2 Image Galleries For Marketing Communications

  • Social Media Content

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Overview.

Another amazing opportunity to work with some of the top rugby players in the game and promote a fantastic multi-year partnership with new shirt sponsor, The Altrad Group. To achieve both photo and video objectives 8 Seconds were tasked to build out a bespoke studio, focusing on lighting to achieve strong black and white imagery and highlighting partner branded elements, as well as deliver a specific script with each subject. 

Reach.

  • 10 Million.

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